LORESUM is a watchmaking company reaching for a new standard of aesthetics and mechanics.

Our name is derived from “lorem ipsum”, a common word used in graphic design. The term functions as a placeholder text in documents, webpages, typefaces, etc. before publication. It starts with every stand-in paragraph. The word itself has no particular meaning; yet it visually appears to be a word with meaning. This is the beauty and appeal of “lorem ipsum” to the world of design. Its ability to accurately showcase the aesthetic value of work without detracting from the form is something every designer must learn how to master. “Lorem ipsum” is the finishing touch of a good design and LORESUM aims to achieve that same standard of aesthetic completeness. We are a company oriented around design, striving to make completely original works of art for each and every watch lover.